Childish Gambino- This Is America
Donald McKinley Glover Jr (born September 25, 1983) is an American actor, singer, rapper, comedian, writer, producer, and director. He performs music under the stage name Childish Gambino and occasionally as a DJ under the name mcDJ.
Childish Gambino's 'This is America' music videos purpose is to promote current issues within America including, Gun violence and issues within black culture, the producers use graphic themes throughout to convey political problems currently occurring in America by shocking the audience and giving them something to remember and (quote from Donald Glover) "walk away from the video with whatever they need to walk away with`'
One issue that is heavily represented is the high rates of gun violence, examples include the scene of shooting the choir shown in clip below. This clips use of a tracking shot following Glover rather than concentrating the massacre that just occurred connotes current issues to catastrophic events that receive little lime light in comparison to cultural news such as black celebrities charting in the news as important issues are brushed under the carpet. The gun used to shot the choir is carried away carefully after by a red cloth however body of dead black people are dragged. This could symbolise war due to red being the colour of fire and blood. Red can also show power and strength presenting 'white privilege' in America which is the idea of white individuals being treated better than ones of minority ethnicity.
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