Richard Dyer’s Star theory applied to pop stars “A star is an image not a real person that is constructed (as any other aspects of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]).” - Richard Dyer Meaning, a star's image is created via the process of construction and by the means of advertisements, social media and events. Furthermore, stars become recognised by different platforms through merchandising their profile; such merchandising suits the means of profitable operations in regards to industries
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